Cardinals Unveil New Branding for 2023 Season

HAMILTON - The Hamilton Cardinals have revealed their new logo, jerseys, and caps coinciding with their 65th anniversary of baseball in Hamilton! The new logo features a strong modernized Cardinal with a bat over its shoulder featuring a “hammer” inspired bat weight. The logo emphasizes a new black and red colour cheme.

“My biggest priority is strengthening the Hamilton Cardinals brand. Our new logo is unique to our IBL club and represents our community” said Eric Spearin, Managing Partner of the Hamilton Cardinals. “We worked with Matt Doyle, a local designer, where he faced a tall task of creating an entire rebrand that would put us in the same conversation as the other sports teams in the city. I think Matt’s design direction was exceptional and he has created an iconic logo that generations of Hamiltonians will support.”

The Cardinals will introduce three new jersey combinations for the 2023 season that will be sponsored by Phenom Elite. At home, the team will wear a white jersey featuring the Cardinals wordmark and new logo. It will be paired with a red cap with the Cardinals logo and white pants. On the road, the team will wear a grey jersey with a Hamilton wordmark, matched with grey pants and a black cap featuring the Cardinals logo. The team will also wear a black alternate jersey for select home and away games, the jersey will feature the words “The Hammer” across the chest with the Cardinal logo. The jersey will be paired with a black cap and either white or grey pants.

“Now that we have a new brand to call our own, we will continue to work to make the community feel even more connected to the team. I think the fans will be excited to see the new look on the field (and in the stands) soon!” Dennis Concordia, Strategic Advisor & Partner. 

Matt Doyle Design is based out of Burlington and specializes in branding and illustration, most specifically in the sports world with over 100 clients spanning professional, semi-pro, amateur, and academic fields. 

“It has always been a dream of mine to design a brand identity for a baseball team. To be able to accomplish this for a team from where I was born and raised made it that much sweeter of an achievement. It was an honour to work with Eric and the Hamilton Cardinals in reimagining this team’s identity and to put my mark on this great city. I can’t wait to collaborate with Eric and the Cardinals again in the future.” said Matt Doyle.

The new team store with merchandise featuring the rebrand is now live at and 2023 season tickets are now available at 

About The Hamilton Cardinals

The Hamilton Cardinals Baseball Club is a member of Canada's best league, the Intercounty Baseball League and are preparing for its 65th year as a franchise. The over 100-year old summer league is one of the oldest baseball leagues in the world, established in 1919. For more information visit: &

About Matt Doyle Design

Matt Doyle is based out of Burlington, ON and is a graphic designer and art director with over a decade of experience in graphic design, which dates back to his first clients when he was 16 years old. Matt specializes in branding and illustration, most specifically in the sports world with over 100 clients spanning across professional, semi-pro, amateur and academic fields. For more information visit: